Frequently Asked Questions
Understanding Morrow Eyewear & Technology
Essential technical and partnership insights for optical retail buyers, distributors, and eye care specialists.
When was Morrow Eyewear founded and what is its engineering background?
Morrow Eyewear was founded in 2016 by Jelle De Smet and Paul Marchal as a high-tech spin-off originating from imec and Ghent University, top European microelectronics and optics research institutes.
What makes Morrow's electronic progressive lenses superior to standard progressives?
By embedding a micro liquid-crystal cell into the lens, Morrow provides active reading addition on demand. This allows the baseline lens geometry to stay soft and clear, virtually eliminating the swim effect, lateral distortion, and long adaptation periods associated with conventional progressive lenses.
How does Morrow support optical retailers and B2B global distributors?
Morrow collaborates with certified optical chains and international distributors, offering comprehensive product catalogs, technical fitting protocols, OEM/ODM co-development options, and complete warranty protection.
Are Morrow e•Progressive Gen 4 lenses suitable for daily high-demand visual environments?
Yes. Gen 4 lenses feature a 3× larger intermediate zone optimal for desktop monitors, laptops, and digital devices, alongside robust scratch-resistant and anti-reflective optical coatings.